Note from the editor: With a combined tenure of 300+ years, Lewan Technology's leadership team not only has an in-depth knowledge of the technology industry, but also the insight, methodology, philosophy and lessons learned behind leading a successful business. Below is a piece written by our VP of Business Consulting, Todd Johnson, that I think any salesperson, manager or executive can relate to and take away from!
I've worked in IT for decades, but the three years I had a “real job” (non-consulting) might have been the most valuable.
When I sat on the other side of the table, I observed technology salesperson after salesperson struggle to relate their offerings to my business. The final straw was an unsolicited proposal for services I didn’t ask for or need. I thought, "Really? Does anyone buy this way? The audacity!”